School of Sales by Macy McNeely

My Business Got Better When I Stopped Doing This

• Macy McNeely

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0:00 | 39:20

I sat in maybe two planning meetings for my own live event this year AND it was the best one we've ever hosted!!

This is the behind-the-scenes of how I stopped orchestrating every detail of Sales Mastery Live, our annual in-person event, and started showing up as the artist instead. The Taylor Swift post that flipped it for me, why I ran the whole event like a concert, and the one thing I believe a founder should never hand off.

⏱️ Timestamps
0:00 Surprised by my own event
1:33 What a fulfillment event is
4:18 Why I hated the "orchestrator" kind of leadership
8:22 Orchestrator vs. rockstar
9:47 The Taylor Swift post that changed everything
14:42 Treating a fulfillment event like a sales event
16:25 Why you only get ONE point
18:34 Why our theme was "Rich"
19:50 Running the event like a concert
20:43 Bringing in featured artists
26:14 What I'll never do again
28:03 Creating meaning around seemingly meaningless things
30:34 What my team built without me
32:01 "They're coming for your brain"
34:58 The one thing only the founder owns
37:20 How to get to Sales Mastery Live