School of Sales by Macy McNeely

Stop Saying This Before a Sales Call

• Macy McNeely

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0:00 | 27:05

The exact phrase that gets a cold lead to book, show up, and buy — and the one word that's quietly costing you the sale before the call even starts.

Macy breaks down the difference between a "learning state" and a "decision state," why "consult call" (or discovery, or clarity call) puts people in the wrong one, and the seven-word phrase to use instead.

0:00 — Intro
 1:48 — Why "consult call" is costing you
 2:38 — The 3 reasons "consult call" backfires
 8:14 — Whiteboard demo: the learning state
 15:38 — The exact phrase to say instead
 18:04 — Whiteboard demo: the decision state
 22:47 — What this phrase does psychologically
 26:12 — Real client story: booked and paid in 24 hours