School of Sales by Macy McNeely
The School of Sales by Macy McNeely, CEO and Founder of The Salesgirls®, drops new juice every week, providing tangible takeaways to level up your sales, communication and leadership skills. Macy McNeely answers your questions centered around personal growth, entrepreneurship and all things sales. At School of Sales, we are passionate about making sales cool again and helping you reach your full potential in all parts of life. Sit back and enjoy. 🍋
School of Sales by Macy McNeely
How To Handle Objections Before They Ever Come
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Objections aren't the problem. Desire is. And once you know how to create it, objections start solving themselves.
In this episode, Macy breaks down why the salesperson who says "I don't have any questions" is the one who was never buying in the first place, and why the real skill isn't learning ten new comeback lines. It's learning how to make someone want something so much they talk themselves through every excuse on their own.
She walks through the exact exercise she uses to build desire in her own life first (yes, including a story about her husband that will make you side-eye your own relationship), then shows how to translate that into a "payoff picture" your audience can't stop thinking about.
⏱️ TIMESTAMPS
0:00 — Do you feel like you're always handling objections?
0:38 — How to handle objections before they ever come
1:27 — Welcome to the School of Sales Podcast
2:22 — Objections are good: the mall kiosk analogy
4:36 — The kitchen renovation that's waited 5 years
7:26 — Why creating desire is the real sales skill
9:34 — The desire exercise Macy runs on herself first
11:46 — Date night exercise: imagining a stranger meeting your husband
19:11 — The Bahamas eels story
23:01 — What financial freedom actually looks like
25:29 — The cookies-in-the-oven metaphor
28:27 — The Sell Your Offer Challenge
Links & Resources 🔗
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