School of Sales by The Salesgirls

The Woman Behind Jesse Itzler’s Wildest Ideas Explains the Tool That Changes How You See Your Goals

• Macy McNeely • Episode 479

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We plan meetings. We plan vacations. We plan weekends.

But most people never plan their LIFE.

In this conversation, I sit down with the woman behind some of ‪@jesseitzler4‬ 's wildest ideas to talk about the tool that fundamentally changes how you see your goals—and what you’re willing to do to reach them.

Taylor Prokes is the co-founder of Big Ass Calendar and the strategic mind behind years of ambitious, unconventional projects. In this interview, she explains why seeing your goals changes your behavior, why planning a full year before it starts leads to braver decisions, and how doing one hard thing on purpose—a misogi—can permanently shift how you see yourself.

This isn’t about productivity hacks or color-coded calendars.

It’s about:
– How planning your year differently changes the kind of goals you choose
– What a “life resume” really is—and how you build one on purpose
– Why one intentional challenge can change your identity
– How Taylor uses the Big Ass Calendar to design years she’s proud of before they happen

Taylor also shares how this way of thinking shaped her path—from admiring people like Sara Blakely from afar to now sitting at her kitchen table regularly—and how high-level thinkers design their lives when no one else is watching.

If you’ve ever felt capable of more…
If you’ve ever set goals that sounded good but didn’t change your life…
If you want to stop reacting to your year and start designing it—

... this conversation will change how you think about time.

Seeing your year changes the question from “What do I feel like doing today?” to “Who am I becoming this year?”

If you enjoy this video, COMMENT and let us know! And if you have a misogi, we've got to hear it!

🔗 Resources & Links

🎯 Exclusive for Salesgirls: Get 15% off The Big Ass Calendar
👉 https://www.thebigasscalendar.com/sal...

• Follow Taylor Prokes on Instagram: https://www.instagram.com/taylorproke...

• Learn more about The Big Ass Calendar: https://bigasscalendar.com

• A guide to The Big Ass Calendar method from ‪@jesseitzler4‬ :    • Plan 2025 in 25 Minutes!