School of Sales by Macy McNeely

Who is Your Reference Group?

• Macy McNeely, Kathryn Shubert and Loy Day • Episode 341

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0:00 | 26:30

Reference Groups.

Sociologists refer to them as a group to which an individual or another group is compared; a group of people who influence norms + a person's behaviors. Whether it's a conscious decision or not, you are a part of a reference group. 

In today's episode, Macy covers:

  • seeing these reference groups in the wild on a family vacation to Disney World
  • the power you possess in choosing your own reference group
  • why choosing who you DON'T want to be is just as important as knowing who you do want to be

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