GUIDE Culture® Podcast
[INTERVIEW] What Viral TikToks and Sales Principles Have in Common, With Guest Koby Lomax
Sep 07, 2021
Macy McNeely, Kathryn Shubert and Loy Day
Have you ever wondered how people seem to create viral content on the fly? Maybe you follow someone on Instagram or TikTok and it feels like they constantly bust out content that blows up and gets a ton of engagement.
GUIDE Culture graduate, Koby Lomax, has almost mastered what it takes to go viral on TikTok and in this episode, he reveals what it takes to really make it happen.
The crazy part? It's not as hard as you think!
Koby is the founder of Ardent Candle and started his business at 16 years old. He started in his parents garage by himself and is now running a multiple 6-figure business with a warehouse and 6 full time employees.
In this episode, not only does he talk about his social media platform of choice, he also walks us through the journey of building his business, how to manage bursts of momentum and excitement, how to push through hard seasons and what to do when you DO achieve your goals.