GUIDE Culture® Podcast

How Do I Make My Offer Irresistible?

August 10, 2021 Macy McNeely, Kathryn Shubert and Loy Day Episode 147
GUIDE Culture® Podcast
How Do I Make My Offer Irresistible?
Chapters
GUIDE Culture® Podcast
How Do I Make My Offer Irresistible?
Aug 10, 2021 Episode 147
Macy McNeely, Kathryn Shubert and Loy Day

Something we get asked a lot from online business owners is, "how do I make my offer irresistible?"

What they're typically asking is: what can I ADD to my offer so that people see it as a no brainer?

And we totally get it, because perceived value is a thing. Which brings up the question - do you want your offer to be PERCEIVED as valuable or do you want it to ACTUALLY be valuable when you get it into the hands of your people?

What's interesting and super important to realize is that INFORMATION does not equal TRANSFORMATION.

Knowledge alone is useless. It's not until that knowledge is applied that people actually win.

Which is the very reason that giving more, more, more isn't exactly the answer to making your offer irresistible.

Instead of asking: what do I need to add to my offer so that it's irresistible, start asking yourself: what does it ACTUALLY take for someone to win with my product or service?

What do they ACTUALLY need? Is it all of the extra things? Or is it LESS, but more powerful things?

In this episode, Macy walks you through how you can do both - provide information AND transformation. You'll learn what it really takes to make your offer truly irresistible!

MENTIONS:

A 24 hour access pass of the live studio recording is available to YOU on August 12th when you save your seat HERE!

When you save your seat, you'll get access via email at 6am ET on August 12th.

You'll also be invited to join our live viewing party on August 12th at 10am ET.

You'll learn:
➡️ why traditional marketing strategies aren’t always the most helpful thing for your biz (and what to do instead)

➡️ the tried + true way to turn casual followers into qualified leads (that basically beg to buy from you)

➡️ how to create an experience for people that guide them into buying (without feeling salesy)

SEE YOU THERE!

Show Notes

Something we get asked a lot from online business owners is, "how do I make my offer irresistible?"

What they're typically asking is: what can I ADD to my offer so that people see it as a no brainer?

And we totally get it, because perceived value is a thing. Which brings up the question - do you want your offer to be PERCEIVED as valuable or do you want it to ACTUALLY be valuable when you get it into the hands of your people?

What's interesting and super important to realize is that INFORMATION does not equal TRANSFORMATION.

Knowledge alone is useless. It's not until that knowledge is applied that people actually win.

Which is the very reason that giving more, more, more isn't exactly the answer to making your offer irresistible.

Instead of asking: what do I need to add to my offer so that it's irresistible, start asking yourself: what does it ACTUALLY take for someone to win with my product or service?

What do they ACTUALLY need? Is it all of the extra things? Or is it LESS, but more powerful things?

In this episode, Macy walks you through how you can do both - provide information AND transformation. You'll learn what it really takes to make your offer truly irresistible!

MENTIONS:

A 24 hour access pass of the live studio recording is available to YOU on August 12th when you save your seat HERE!

When you save your seat, you'll get access via email at 6am ET on August 12th.

You'll also be invited to join our live viewing party on August 12th at 10am ET.

You'll learn:
➡️ why traditional marketing strategies aren’t always the most helpful thing for your biz (and what to do instead)

➡️ the tried + true way to turn casual followers into qualified leads (that basically beg to buy from you)

➡️ how to create an experience for people that guide them into buying (without feeling salesy)

SEE YOU THERE!