GUIDE Culture® Podcast

The One Important Thing You Might be Missing in Your Sales

January 05, 2021 Macy McNeely, Kathryn Shubert and Loy Day Episode 114
GUIDE Culture® Podcast
The One Important Thing You Might be Missing in Your Sales
Chapters
GUIDE Culture® Podcast
The One Important Thing You Might be Missing in Your Sales
Jan 05, 2021 Episode 114
Macy McNeely, Kathryn Shubert and Loy Day

If you sell a product or service, you might be in a place where you feel like you can't quite get your audience excited about what you do. Maybe you're making sales, but it isn't happening frequently enough for you to hit the goals you have for yourself. If this is you, there might be something missing and it probably isn't what you think...

The truth is, you already have the right audience. The product or service itself isn't the problem either. The problem might be that you don't have enough knowledge about what you do or what you offer. Product knowledge, though it might sound like the most boring thing ever, it is actually the thing that will help you stand out in your market, make you the expert and help people recognize that they need what you have.

In this episode, Macy and Loy talk about what product knowledge is (it's way more than you think), why it's important and how to gain it!

Show Notes

If you sell a product or service, you might be in a place where you feel like you can't quite get your audience excited about what you do. Maybe you're making sales, but it isn't happening frequently enough for you to hit the goals you have for yourself. If this is you, there might be something missing and it probably isn't what you think...

The truth is, you already have the right audience. The product or service itself isn't the problem either. The problem might be that you don't have enough knowledge about what you do or what you offer. Product knowledge, though it might sound like the most boring thing ever, it is actually the thing that will help you stand out in your market, make you the expert and help people recognize that they need what you have.

In this episode, Macy and Loy talk about what product knowledge is (it's way more than you think), why it's important and how to gain it!