School of Sales by The Salesgirls

Who is Your Reference Group?

• Macy McNeely, Kathryn Shubert and Loy Day • Episode 341

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Reference Groups.

Sociologists refer to them as a group to which an individual or another group is compared; a group of people who influence norms + a person's behaviors. Whether it's a conscious decision or not, you are a part of a reference group. 

In today's episode, Macy covers:

  • seeing these reference groups in the wild on a family vacation to Disney World
  • the power you possess in choosing your own reference group
  • why choosing who you DON'T want to be is just as important as knowing who you do want to be

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This episode is brought to you by: SALESGIRL SOCIAL 💌
Salesgirl Social is here to inspire, inform and encourage the women who are in the joyful pursuit of the business (and life!!!) of their dreams. The weekday newsletter shares stories and tactics about the journey of entrepreneurship as a woman.