School of Sales by The Salesgirls

Let's Talk Elections

• Macy McNeely, Kathryn Shubert and Loy Day • Episode 254

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On today’s episode, we’re talking about elections. Believe it or not, we’re not getting political. However, we’re using the elections as an analogy to prove why all content is sales content. Macy starts by discussing why analogies are amazing sales tools. Then, she explains why people to think like you if you’re running for a position. 

This is how she makes a case for why every content is sales content, and why it is important to churn out content before election day in order to secure the vote. Similarly to making a sale, an election is all about changing someone’s perspective long before election day. 

And if you’re planning to launch a product online, this episode is for you. Tune in and learn how you can snag a few secrets and practices from the way politicians prepare their campaigns prior to election day in order to apply it to your very own launch.

In this episode, we cover:

  • How analogies are amazing sales tools
  • Why you want people to think like you if you’re running for a position
  • Why every content is sales content 
  • Why changing someone’s perspective happens long before election day
  • Online launch day as compared to election day
  • How can you get your face in front of as many people before launch day?

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