School of Sales by GUIDE Culture®

Are You Living in Product Land?

October 25, 2022 Macy McNeely, Kathryn Shubert and Loy Day Episode 253
School of Sales by GUIDE Culture®
Are You Living in Product Land?
Show Notes

Are you living in product land? When you’re trapped in product land, it’s easy to focus on the amazing features of your product. You go on and on about what makes your product great, whether it’s been scientifically proven, lab tested, etcetera. But the biggest problem about being stuck in product land is that oftentimes, this is the exact reason why people don’t buy your product. 

In today’s episode, Kat and Macy are shedding light on this issue by explaining the importance of selling with meaning. They talk about coming from a place of enriching people’s lives, no matter what your product might be. This is an important component of sales skills, which will ultimately enhance your legacy. 

Kat and Macy discuss why you need to understand the real reasons for your customer’s questions, and why it’s so important to focus on why your product is useful and beneficial for your customer. This episode is a must for anyone in business or with a product or service they want to sell more of. Tune in as Kat and Macy share why strengthening your sales message and selling with meaning changes the game.

In this episode, we cover:

  • The importance of selling with meaning
  • Why is it important for Macy that other people’s lives are enriched
  • Why sales skills are important to your legacy
  • Understanding the real reasons behind your customer’s questions
  • Focusing on why your product is so useful and important to your customer
  • Why selling with meaning requires you to strengthen your sales message

Enroll in School of Sales (deadline to enroll is January 27, 2023.

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