A lot of business owners, entrepreneurs, and service providers are constantly looking at their market, trying to one-up their competition. But what if you no longer have to do that simply because you took the time to adapt for the long haul?

In today’s episode, Kat is guiding you through the difference between selling to the obvious thinking brain versus the deeper, more emotional limbic brain. She shares why doing the latter will set you up to make more sales and stay in the game for the long haul. Kat also explains how focusing on selling to the deeper, more emotional parts of people will allow your business to stand out amongst the crowd, no matter what field you’re in. 

So if you’re ready to change the way you approach sales and business, this episode is for you. Tune in as Kat shares how to sell in a way that truly matters to your customers and the longevity of your business.

In this episode, we cover:

• What happens when you don’t just sell to the obvious thinking brain
• What does it mean to sell to the limbic brain
• Why does it matter to sell to the deeper, more emotional parts of people
• Why you’re not in the business that you think you’re in
• How to have the ability to adapt for the long haul
• How to sell the thing that really matters

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