School of Sales by The Salesgirls

The Story of GUIDE Culture

• Macy McNeely, Kathryn Shubert and Loy Day • Episode 227

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You’re in for a real treat today as Loy, Macy, and Kat sit down to share the story and journey of Guide Culture. They’re diving deep into its humble roots and beginnings, starting with why Guide Culture ultimately started as a rescue for Loy.

Loy takes you behind the scenes of how he documented decades worth of experience, even before the conception of Guide Culture. Then, Macy and Kat share their stories of rescue and how they played a role in the formation of what Guide Culture has been known for today. They also talk about the important role that application and practice play in the business and sales world, and how Guide Culture’s “labs” came to be. 

Loy shares his perspective on the development and reinvention of Guide Culture over the last 4 years, and why it is crucial to learn how to hunt first in any situation. Join Loy, Macy, and Kat as they share Guide Culture’s story and how their program has been able to create drastic and tangible results.

In this episode, we cover:

  • How Guide Culture started as a rescue for Loy
  • Why Loy knew to document his process from the get go
  • Macy’s story and when she needed the rescue
  • When Kat needed the rescue
  • The importance of application and practice
  • How the name “lab” came about
  • Loy’s perspective on Guide Culture’s development in the last 4 years
  • Why the rescue formula teaches you how to hunt first
  • What the Guide Culture program is today and the tangible results it has created


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