School of Sales by GUIDE Culture®

Are Salespeople Trustworthy?

June 14, 2022 Macy McNeely, Kathryn Shubert and Loy Day Episode 223
School of Sales by GUIDE Culture®
Are Salespeople Trustworthy?
Show Notes

In a world of influencers, brand ambassadors, and discount codes, are salespeople still trustworthy?

In today’s episode, Kat reflects on that very question. Furthermore, she explores the question of whether or not salespeople or influencers are more trustworthy. It’s becoming increasingly common to see influencers promote multiple brands and products as part of their job. But what are the benefits of staying loyal to one product?

Kat shares why being loyal to one product doesn’t just make you more trustworthy, it also builds you up into a sought-after expert. She explains why being known for one thing makes it so much easier for you to remain top of mind, and it also makes you easy to recommend.

If you’re not sure why you should narrow your focus and go hard on one product, this episode is for you. Tune in to this short but insightful conversation and get ready to take notes.

In this episode, we cover:

  • Are salespeople or influencers more trustworthy?
  • Why being loyal to one product makes you more trustworthy 
  • Why getting known for one thing makes you easy to recommend
  • Being the expert on one product helps you sell more
  • How to persuade people to take action
  • What is the Breaking Business Bootcamp? 


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