In 2019, right when GUIDE Culture was really getting started, Macy knew she needed some help with writing. She jumped on Instagram stories to ask for suggestions and someone sent over Danielle Weil's information. She didn't have an Instagram, just an email.
So, Macy sent her an email and we've been going strong ever since! Over the last 3 years, we've met with Danielle (we call her Dani!) via Zoom every Tuesday and she helps us get our message across in new and different ways.
She's the person outside of our bottle (we talk more about what this means in this episode) that helps us see how to connect with our audience in an engaging way through every piece of writing in the business.
Though she specializes in launching, she's more like our cool aunt that helps us with EVERYTHING - from captions, to emails, to blog posts and more, Dani has helped the entire team SO MUCH and we're pumped for you to learn from her in this episode!
WORK WITH DANI:
Happening June 6-9 2pm ET to optimize your offer, audience, strategy & copy to get all the pieces in place to have your best launch yet!