GUIDE Culture® Podcast

$70K and 36 Likes in 1 Day: Spring Cohort Launch Debrief

May 10, 2022 Macy McNeely, Kathryn Shubert and Loy Day Episode 217
GUIDE Culture® Podcast
$70K and 36 Likes in 1 Day: Spring Cohort Launch Debrief
Show Notes

A few weeks ago we wrapped up enrollment for our 2022 Spring Cohort. The enrollment season for this cohort specifically was different than any other enrollment season or launch we've ever experienced!

Earlier this year, we decided to ditch the traditional "launch" process that you're likely familiar with if you're in the online business world and try something new. This meant stop doing webinars so often, stop having only one open cart week, stop having such a long launch runway filled with mini events and do what we know best - which is sell. ALL. THE. TIME.

Essentially this meant, that people could enroll for the cohort at any time - they didn't have to wait until open cart week. We started calling it the "enrollment period" and thinking about it terms of a school or college - everyone enrolls on a different date, but they all have the same first day. Pivoting to this style allowed for much more conversation with leads on an ongoing basis.

We have LOVED incorporating new ways of getting people into GUIDE Culture and during this specific enrollment cycle, we found a way to marry the two.

In mid-March, Macy felt a pull to host a webinar aka masterclass aka proper sales presentation for this cohort enrollment specifically.

We've hosted many webinars in our time - some have went great, others didn't perform like we'd hoped - but this one was filled with a completely different mindset and produced much different results.

In this episode, Macy breaks down all the juice! What we learned, new things we tried, what we'll do different, what we'll keep doing and, of course, the results 🚀