School of Sales by GUIDE Culture®

Building Value VS. Adding Value - What's The Difference?

March 29, 2022 Macy McNeely, Kathryn Shubert and Loy Day Episode 210
School of Sales by GUIDE Culture®
Building Value VS. Adding Value - What's The Difference?
Show Notes

After working with hundreds of business owners and entrepreneurs through the GUIDE Culture Sales Training, we've noticed that a lot of people get it wrong in this one major area.

And that is the area of adding value versus BUILDING value - they aren't the same!

You hear it all the time - "give value, add value." So much so that the word 'value' almost has no meaning anymore.

When people think about "adding value" they think of giving away their knowledge, sharing information, stating facts, etc.

And there is a time and place for that!

The problem is that when you only share that type of content with your audience, you aren't inspiring people to take action. You aren't guiding them into a decision that is best for them.

That's where BUILDING value comes in!

In this episode, Macy and Loy talk about the main differences between the two - if you're in a place where you're wondering why people aren't taking action with what you offer, this may be the missing piece.

Want to WATCH this episode? CLICK HERE!


GUIDE Culture's Spring Cohort is open for enrollment!

When you join by April 1, 2022, you'll receive a few juicy bonuses to put you ahead before your cohort begins:
➡️ Early Access to Session 1 of your training - which is the BUILD VALUE session of the training. This is where you shift the way you communicate with your audience, get them slowly but surely bought in to what you have & ultimately get them in a place to do business with you!
➡️ Session 1 Lab Recording so you can get a taste of labs and a peek into the coaching you'll receive in your training
➡️ Skill + Technique Call with the GC team to put your new skills into practice and receive feedback

Important Dates:
Bonus Deadline - April 1, 2022
Enrollment Deadline - April 22, 2022
Cohort Start Date - April 29, 2022

CLICK HERE for all enrollment details!

With questions, DM us on Instagram @theguideculture