GUIDE Culture® Podcast

Sell MORE By Talking About Your Product LESS

March 22, 2022 Macy McNeely, Kathryn Shubert and Loy Day Episode 209
GUIDE Culture® Podcast
Sell MORE By Talking About Your Product LESS
Show Notes

When you have a product that feels like a no brainer, especially for your target audience, it's tempting to talk about just that - the product.

Maybe you share the basic information about the product - such as size, color, name, etc. - and then maybe give a little insight about what or where the product would be perfect for.

For example: a boutique owner might be selling a pair of sandals.

When they post about the sandals, they might say something like, "these white sandals are the perfect addition to your closet for spring and summer and will go great with any skirt or dress this season. Available in sizes 6-11."

When someone sees that they might think, "oh how cute!" and then proceed to find a similar version on Amazon for a cheaper price and faster shipping.

The product caught their eye, but because there was no deeper conviction for THAT specific one, they moved on to finding it elsewhere.

What's happened here is the boutique owner quickly became competition with the masses that sell the same thing VS. someone that builds a tribe of loyalty that only wants YOUR version of that product.

Loyalty comes when people know what you stand for, know what they're getting and know WHY they're buying from you - it's not just about the product. It's about YOUR product and the deeper meaning + mission behind it.

The answer to building this kind of loyalty is NOT to talk about your product more. It goes far beyond that which is what we're breaking down in this episode!


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