GUIDE Culture® Podcast

Stop Giving Your "Best Stuff" Away For Free

March 15, 2022 Macy McNeely, Kathryn Shubert and Loy Day Episode 208
GUIDE Culture® Podcast
Stop Giving Your "Best Stuff" Away For Free
Show Notes

Have you ever been given the advice to give your best stuff away for free because it will make people want to buy from you EVEN more?

We hear this tension a lot.

People want their audience to know that they have expertise. They want their audience to find value in what they share and ultimately experience wins.

And we totally get it! We also want people to know that we have knowledge in our industry and for them to trust that they will receive value from our product.

What often happens when you start sharing and giving away all of your best stuff for free is that people get overloaded with information and end up making no decision at all.

Something we know to be true is that information doesn't always equal TRANSFORMATION.

For example: most of us know that broccoli is a better choice than mac and cheese. But that doesn't mean that we always choose to get the broccoli does it?

People can KNOW things all day long, but deeply believing, taking action and making decisions on that information is another story.

As a salesperson, you have to be able to sell beliefs. And the crazy part is that you sell belief the exact same way that you sell your product or service.

In this episode, Macy and Kat talk more about why giving your best stuff away for free isn't always the best option and what you can do instead.

MENTIONS:

  • Enrollment for GUIDE Culture's Spring Cohort is NOW OPEN!

When you enroll by April 1st, you'll receive early access to Session 1 of your training, a pre-recorded lab to see what to expect when your cohort begins AND a Skill + Technique call with the GC team to put your new skills into action and fine-tune them before your cohort kicks off on April 29th!

IMPORTANT DATES:
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