School of Sales by GUIDE Culture®

What Matters Most: Sales or Sales Culture?

March 01, 2022 Macy McNeely, Kathryn Shubert and Loy Day Episode 206
School of Sales by GUIDE Culture®
What Matters Most: Sales or Sales Culture?
Show Notes

SALES VS. SALES CULTURE - what matters more?

If you've been following GUIDE Culture or listening to the podcast for any amount of time, chances are you've heard us use the phrase "sales culture."

Macy always says that she grew up in a "sales culture" home, but it's become very clear that a lot of people either a) don't know what that is or b) don't know how to cultivate it.

While sales and sales culture are two totally different things, they both have one thing in common: they have to be planned for - neither of them just happen.

Here's how you can put it in perspective: in 6 months, a year or even 2 years down the road, you can be living out 1 of 2 scenarios in your business ⬇️

➡️ you can look up and think, "wait... how come no one is bought in to my mission? why can't I keep team members on board? why are sales so hard and I can't hit my numbers?" 😓


➡️ you can look up and say, "wow! I've accomplished so much more than I even thought was possible in such a short amount of time. Sales feel great and I have people excitedly running with me! what a dream." 🥳

Scenario 2 paints a dreamy picture of what it would look like to have both - seamless sales and a thriving sales culture. Because we believe you can't have one without the other.

Because we OBVIOUSLY want scenario 2 for you, in this episode we're breaking down the difference and helping you see how to have both!


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