Macy here, co-CEO of GUIDE Culture!
Just last week, I was on a discovery call with someone interested in taking GUIDE Culture's Sales + Leadership Training and during our conversation, she mentioned how she has so many passions and things that she enjoys doing.
When we took a closer look at all the things that she does and ways that people can work with her, I noticed that everything she did had ONE common thread.
If you sell multiple products or have multiple ways that people can work with you, chances are that you have ONE thread among all of them, too.
As someone that teaches sales, one of the things I've learned is that it is extremely hard (if not, impossible) to sell multiple things. Every single product or service that you sell requires so much time and energy for it to really HIT with your audience.
The good news is that if you do sell multiple things, you don't have to have different messages for each - in fact, you SHOULD NOT have multiple messages 🤯
The ONE common thread aka your ONE MESSAGE is what you should be selling at all times.
In this podcast episode, I provide some examples on what this looks like and guide you on how to lean into your one message so that your audience starts to buy into that and then just has a simple decision to make - and that is how they are going to work with you.